Domain Redirect Traffic also referred to as zero-click traffic or parked domain advertising, is an ad type that involves redirecting people from parked domains to advertisers’ landing sites.
But where does this traffic come from? A publisher (domainer), an affiliate network (optionally), an advertiser, and a user are all required to get to the ideal moment of presenting an offer page to a potential consumer.
Users are led to a certain page (usually landing pages or straight to an offer) via redirects initiated by the users themselves via Domain Redirect Traffic (also known as domain redirect or zero-click traffic). As the website starts, a real-time bidding (RTB) auction among the advertisers begins when a user enters in an unused/parked domain URL (for example, via misspelling) in the address bar of a browser. The user is quickly routed to the promoted website of the highest bidder, and the entire procedure takes less than a second.
WHAT IS THE SOURCE OF DOMAIN REDIRECT TRAFFIC?
PUBLISHER’S POINT OF VIEW
There must, of course, be two major participants in every business: the buyer and the seller. When it comes to domain redirect advertising, the publishers are the parked domain owners. But, what exactly are parked domains, and how do you obtain them? Publishers can establish or acquire parked domains in one of two methods. Please allow us to provide you with a quick explanation.
- The first step in building a website is generally securing a domain name. It’s for this reason that domain registrars exist. A domain registrar is a firm that manages the registration, reservation, and sale of Internet domain names. These businesses link domain names to temporarily parked domain websites so that when a user puts in a URL, the user sees a parked domain website.
- This is where the monetization of ad traffic comes into play. Parked domains with URLs that are comparable to well-known companies, well-searchable keywords, or simply misspelled variations of such terms tend to generate more attention to the advertisements that are shown there. But be wary of charges of fraud! You may also save time and money by purchasing parked domains from people who aggregate them rather than getting into the affiliate industry. Again, everything is entirely dependent on your abilities, resources, time, energy, and objectives.
- In any event, the instant you contact an ad network, you may begin earning the traffic on your parked site. They function as middlemen in the publisher-advertiser relationship, gathering inventory from a variety of sources (publishers) and presenting it to advertisers. It is the responsibility of a traffic network to ensure that supply matches demand.
ADVERTISER’S POINT OF VIEW
Let’s take a look at domain redirect advertisement from the advertiser’s point of view, which is why you’re reading this post in the first place. It is highly advised that you gain some basic knowledge and look at the publisher’s perspective on how parked domains are formed and why they are used for showing advertising. So, here’s how it all works.
- The entire parked domain redirection procedure takes less than a second, with other things going on in the background.
- A user initiates redirections by entering a URL into a browser’s address bar. Users frequently misspell well-known or similar domain names or conduct internet searches using them. If the input matches a publisher-created or aggregated parked domain name, the user is sent to that site.
- Real-time bidding (RTB) auction among the advertisers begins whenever a redirection is initiated and a parked domain website begins to load. Keep in mind that everything happens in a fraction of a second. The winning advertiser’s offer is then chosen while the page is loading, and the user is routed to the highest bidder’s landing or offer page.