WHAT IS PUSH NOTIFICATION ?

One of the hottest and coldest ad forms is push notifications. Because push advertising is visible but does not appear to be traditional advertising, it might be classified as a native ad format. Push ads are quite effective in affiliate marketing and please with their strict moderation standards.

The concept of web push notifications is not new. However, they have only recently begun to be utilized for advertising objectives. Push marketing exploded in popularity towards the end of 2018 and continues to enthrall people with its ease of use and impressive outcomes.

PUSH NOTIFICATIONS ARE AVAILABLE IN MANY FORMATS.

The concept of web push notifications has been around for quite some time. Apple originally used it in 2009 to convey messages to users from servers or apps. Google and Microsoft were quick to discover and adopt this idea.

  • Web push notifications — this technique uses the server to provide notifications via browser subscription. Apple and other business titans have used it.
  • Push notifications in apps — technology that sends notifications to app users. This type of push could include social media updates and app reminders, for example. App push notifications communicate with existing users rather than courting new ones. In-app push alerts are now being used for advertising purposes as well.
  • This is the final phase in the development of push notification technology: In-page push notifications. The in-page push ad style allows advertisers to reach IOS users who previously had no access to ads.

In-page push is similar to pop-ups in terms of functionality, but it may appear as a push notification window or a message from messengers. It’s usually used to show off new messages in social network web versions.

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WHAT IS DOMAIN REDIRECT TRAFFIC, AND HOW DOES IT WORK ?

Domain Redirect Traffic also referred to as zero-click traffic or parked domain advertising, is an ad type that involves redirecting people from parked domains to advertisers’ landing sites.

But where does this traffic come from? A publisher (domainer), an affiliate network (optionally), an advertiser, and a user are all required to get to the ideal moment of presenting an offer page to a potential consumer.

Users are led to a certain page (usually landing pages or straight to an offer) via redirects initiated by the users themselves via Domain Redirect Traffic (also known as domain redirect or zero-click traffic). As the website starts, a real-time bidding (RTB) auction among the advertisers begins when a user enters in an unused/parked domain URL (for example, via misspelling) in the address bar of a browser. The user is quickly routed to the promoted website of the highest bidder, and the entire procedure takes less than a second.

WHAT IS THE SOURCE OF DOMAIN REDIRECT TRAFFIC?

PUBLISHER’S POINT OF VIEW

There must, of course, be two major participants in every business: the buyer and the seller. When it comes to domain redirect advertising, the publishers are the parked domain owners. But, what exactly are parked domains, and how do you obtain them? Publishers can establish or acquire parked domains in one of two methods. Please allow us to provide you with a quick explanation.

  • The first step in building a website is generally securing a domain name. It’s for this reason that domain registrars exist. A domain registrar is a firm that manages the registration, reservation, and sale of Internet domain names. These businesses link domain names to temporarily parked domain websites so that when a user puts in a URL, the user sees a parked domain website.
  • This is where the monetization of ad traffic comes into play. Parked domains with URLs that are comparable to well-known companies, well-searchable keywords, or simply misspelled variations of such terms tend to generate more attention to the advertisements that are shown there. But be wary of charges of fraud! You may also save time and money by purchasing parked domains from people who aggregate them rather than getting into the affiliate industry. Again, everything is entirely dependent on your abilities, resources, time, energy, and objectives.
  • In any event, the instant you contact an ad network, you may begin earning the traffic on your parked site. They function as middlemen in the publisher-advertiser relationship, gathering inventory from a variety of sources (publishers) and presenting it to advertisers. It is the responsibility of a traffic network to ensure that supply matches demand.

ADVERTISER’S POINT OF VIEW

Let’s take a look at domain redirect advertisement from the advertiser’s point of view, which is why you’re reading this post in the first place. It is highly advised that you gain some basic knowledge and look at the publisher’s perspective on how parked domains are formed and why they are used for showing advertising. So, here’s how it all works.

  • The entire parked domain redirection procedure takes less than a second, with other things going on in the background.
  • A user initiates redirections by entering a URL into a browser’s address bar. Users frequently misspell well-known or similar domain names or conduct internet searches using them. If the input matches a publisher-created or aggregated parked domain name, the user is sent to that site.
  • Real-time bidding (RTB) auction among the advertisers begins whenever a redirection is initiated and a parked domain website begins to load. Keep in mind that everything happens in a fraction of a second. The winning advertiser’s offer is then chosen while the page is loading, and the user is routed to the highest bidder’s landing or offer page.

WHAT ARE POP ADS ?

Are you seeking the best popups for your website but aren’t sure where to start?

The majority of individuals believe that popups are a one-size-fits-all solution. However, depending on your purpose, there are many various types of popups you can utilise.

But first, let’s go through the fundamentals of what popups are and how they work.

WHAT ARE POPUPS & DO THEY WORK?

A popup is a type of instructional or promotional offer that appears on top of your content and is aimed to immediately attract the attention of your users.

A call to action (CTA) is usually included in popups in an attempt to persuade your visitor to do something you want them to accomplish. The action you want your visitors to do can change based on your marketing goals, as you’ll see in a minute.

While you’re certainly aware of what popups are, you might be thinking, “Do popups actually work?”

Yes, if you know how to perform things properly.

Many marketers make the mistake of employing the same type of popup in every occasion. They’ll place a generic popup campaign on every page of their website. They’ll then be perplexed as to why conversion rates are so low.

To put it another way, they don’t get why no one is responding to their call to action.

However, popup technology has advanced significantly in recent years. Popups can now be displayed to specified persons, at specific times, and in specific locations on your website.

WHY DOES POP-UP ADVERTISING WORK SO WELL?

There are many important reasons for this:

  • Pop-ups are visible to everyone. Banner blindness affects your website just as much as it does display advertising. Pop-ups have a 100% view rate (since they must be seen to be closed). A conversion rate of 3% may not seem amazing at first, but over time, 3% of every website visitor adds up to a large figure.
  • When site users are engaged, pop-ups send a message. Pop-ups well provide a prompt right when your visitors are most likely to click through.
  • Pop-ups are beneficial. No, I’m serious. Pop-ups that are well-placed and relevant add value to your readers and site visitors. We’ll provide you more samples further down.
  • A pop-up is (by definition) viewed, unlike your sidebar blog subscription request or the one in your website footer. When your message or value proposition is in front of them, visitors can’t help but read it. The message has been communicated even if they close it.

WHY USE POP-UPS IN THE FIRST PLACE?

  • You want to get much more out of your online following, right?
  • You want to surpass your competition by using every innovative tactic accessible to your company.
  • Then you should stick to what has been proved to work in the past.
  • Case studies abound, with several firms reporting a 40% reduction in bounce rates on their websites. Lead conversion rates are now at 6.39 percent, with 2000 leads collected in only three months.
  • They may not be to your taste, but they do the job. For your business, they produce leads, sales, and real-world money.
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WHAT ARE CALENDAR ADS ?

Calendar advertisements, also known as calendar push advertising, are a cutting-edge new ad style that delivers adverts as natively scheduled events in the iOS and macOS calendar apps. While it is still in its infancy, it has already proven to be effective in certain verticals.

WHAT ARE CALENDAR NOTIFICATION ADS?

Advertisers who invite users by setting up events that are displayed on the user’s device generate calendar notification ads through the native calendar app. When a user sees an event, he can click it to be redirected to a web browser landing page via the calendar app. Calendar notification advertisements are now only available on iOS devices and are similar to the native Android push notification ads that have dominated non-traditional DSPs in recent years.

HOW DO CALENDAR NOTIFICATION ADS WORK?

Calendar Notification advertising, like push notifications ads, is a subscription-based service that requires the user to opt-in to get event alert ads. The notification is sent to all of the user’s devices via the iCloud service. Before the event, the user will be reminded of the event or advertisements. As you may already be aware, the impact that push notification advertising had two years ago may be replicated in 2021 with another cash-generating gimmick, so get your campaigns started today.

HOW CALENDAR PUSH ADS LOOK LIKE?

The image is the most noticeable visual distinction between web and calendar push ads. Calendar notification ads lack an icon or the main picture on both desktop and mobile platforms. In this situation, what are the advertisers’ bets?

• TITLE

It is the most significant portion of your campaign and the main component for attracting attention. In the user’s calendar and reminders, the headline is the first thing they see. For optimum conversion, we recommend testing several angles of titles (at least 5).

• URL

Remember to provide a link to your landing page. It can be found in the calendar push ad’s description. Use top landing page techniques because a landing page is the second most crucial item to catch customers’ attention.

• TEXT

In the event’s Notes, a small ad copy is displayed. Here you can entice users with additional perks or provide more information about your service.

BENEFITS OF CALENDAR PUSH ADS FOR ADVERTISERS

New ad formats are constantly promising more revenue. It makes sense: the market is less saturated and growing, the audience is younger, and the advertising is more appealing. But what is it with iOS Calendar push advertising that makes them so unique?

1. Push traffic from iOS and macOS devices that are of high quality. This demographic is thought to have a higher average income, making them a gold mine for affiliate marketers.

2. Advertisements displayed on a locked screen there has never been a time when you’ve had so much visibility.

3. There are no photos required.

4. The process of launching, testing, and optimizing is simple.

5. Looks that are natural but aggressive and personalized.

6. Calendar push advertising look and feel like events on the main calendar software, which the user recognizes and trusts.

7. A more qualified and younger audience has a higher CR.

8. In comparison to other advertising formats, testing with a reduced expenditure is possible. The CPC approach lets you only pay when a user clicks on a link in your ad. Excellent for getting started, growing your email list, or remarketing.